Achievements:
• Authored research paper of social and consumer impact of COVID-19, employing qualitative research capabilities to present final recommendations to organizations including AFL, Visit Victoria, Vicinity, University of Melbourne (team joint efforts with individual work).
• Proficient with CMNTY and Qualtrics software and facilitated seniors in data cleaning.

Bastion Insights

Cross-culture research assistant 

marking research 

community engagement 

Human centred design

Communication 

Contract - Cross-culture research assistant 

Google analytics

Google Ads Certificate

• Constructed ANU Union's media and communications digital marketing collateral, including media releases, media responses, social media information; analyzed campaign effectiveness on 10+ measures including social media channel presence, brand awareness, campaign reach and impact on revenue.
• Built a social media brand identity strategy using Google Analytics and Hootsuite analytics data.


ANU Union

Digital marketing and student engagement officer

Canberra 澳大利亚首都特区澳大利亚

I am a digital marketing, communication, customer experience, and human-centred design practitioner. As an insightful integrated marketer, I research and solve business problems, identify opportunities, yield insights, and propose creative options to build customer value and positive exposure. With cross-culture insights, I am profoundly able to understand the wide cultural needs of different clientele from diverse backgrounds.

Transferable strengths include:
• Strong grasp on Adobe Creative Suites, social media platform, Mailchimp, WordPress, and HTML.
• Experience in market validation and SEO/SEM optimization to boost awareness and engagement through quality organic content.
• Experience conducting in-depth market research, providing elite brand management services.
• Experience in supporting the creation of international and multilingual campaigns as well as public relations media coverage.

Marketing technologies/ Skills:
• Search Engine Marketing (SEM): Double Click Search
• Search Engine Optimization (SEO): Keyword optimization, Content generation
• Social Media: Facebook, Twitter, Instagram, YouTube, Hootsuite
• Email/CRM: Silverpop, Mailchimp, WordPress
• Graphic Design: Adobe Creative Suite, Canvas
• Ad-servers/ Dynamic Creative: DoubleClick, Flashtalking
• Event Management: Eventbrite, Whova, Cvent
• Analytics/ Visualizations: Qualtics, Microsoft Power BI, Google Analytics, Google Analytics, Google Data studio

Aside from my work, I am also an aspiring photographer and videographer, an advocacy worker where I am able to be highly empathic to support vulnerable people to have their voice heard when decisions are being made about their lives; I enjoy generating new ideas for them and devising feasible solutions to broadly relevant problems.
I am an intuitive thinker who can adapt to a varying workload, utilise resources effectively, and switch easily between strategy-level thinking and daily routine tasks.

FENG TONG / Contract - Cross-culture research assistant

Cross-culture research assistant

Bastion Insights

Progress

Skills