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Melbourne VIC, AU




About FENG

I am a digital marketing, communication, customer experience, and human-centred design practitioner. As an insightful integrated marketer, I research and solve business problems, identify opportunities, yield insights, and propose creative options to build customer value and positive exposure. With cross-culture insights, I am profoundly able to understand the wide cultural needs of different clientele from diverse backgrounds.
Transferable strengths include: • Strong grasp on Adobe Creative Suites, social media platform, Mailchimp, WordPress, and HTML. • Experience in market validation and SEO/SEM optimization to boost awareness and engagement through quality organic content. • Experience conducting in-depth market research, providing elite brand management services. • Experience in supporting the creation of international and multilingual campaigns as well as public relations media coverage.
Marketing technologies/ Skills: • Search Engine Marketing (SEM): Double Click Search • Search Engine Optimization (SEO): Keyword optimization, Content generation • Social Media: Facebook, Twitter, Instagram, YouTube, Hootsuite • Email/CRM: Silverpop, Mailchimp, WordPress • Graphic Design: Adobe Creative Suite, Canvas • Ad-servers/ Dynamic Creative: DoubleClick, Flashtalking • Event Management: Eventbrite, Whova, Cvent • Analytics/ Visualizations: Qualtics, Microsoft Power BI, Google Analytics, Google Analytics, Google Data studio
Aside from my work, I am also an aspiring photographer and videographer, an advocacy worker where I am able to be highly empathic to support vulnerable people to have their voice heard when decisions are being made about their lives; I enjoy generating new ideas for them and devising feasible solutions to broadly relevant problems. I am an intuitive thinker who can adapt to a varying workload, utilise resources effectively, and switch easily between strategy-level thinking and daily routine tasks.