• Constructed ANU Union's media and communications digital marketing collateral, including media releases, media responses, social media information; analyzed campaign effectiveness on 10+ measures including social media channel presence, brand awareness, campaign reach and impact on revenue.
• Built a social media brand identity strategy using Google Analytics and Hootsuite analytics data.


ANU Union

Digital marketing and student engagement officer

Canberra 澳大利亚首都特区澳大利亚

Social media

Videograpy

Event Planning

public relation

Graphic Design

Parttime - Digital marketing and student engagement officer

Achievements:
• Authored research paper of social and consumer impact of COVID-19, employing qualitative research capabilities to present final recommendations to organizations including AFL, Visit Victoria, Vicinity, University of Melbourne (team joint efforts with individual work).
• Proficient with CMNTY and Qualtrics software and facilitated seniors in data cleaning.

Bastion Insights

Cross-culture research assistant 

Acton

Master of Accounting

Australian National University (ANU)

I am a digital marketing, communication, customer experience, and human-centred design practitioner. As an insightful integrated marketer, I research and solve business problems, identify opportunities, yield insights, and propose creative options to build customer value and positive exposure. With cross-culture insights, I am profoundly able to understand the wide cultural needs of different clientele from diverse backgrounds.

Transferable strengths include:
• Strong grasp on Adobe Creative Suites, social media platform, Mailchimp, WordPress, and HTML.
• Experience in market validation and SEO/SEM optimization to boost awareness and engagement through quality organic content.
• Experience conducting in-depth market research, providing elite brand management services.
• Experience in supporting the creation of international and multilingual campaigns as well as public relations media coverage.

Marketing technologies/ Skills:
• Search Engine Marketing (SEM): Double Click Search
• Search Engine Optimization (SEO): Keyword optimization, Content generation
• Social Media: Facebook, Twitter, Instagram, YouTube, Hootsuite
• Email/CRM: Silverpop, Mailchimp, WordPress
• Graphic Design: Adobe Creative Suite, Canvas
• Ad-servers/ Dynamic Creative: DoubleClick, Flashtalking
• Event Management: Eventbrite, Whova, Cvent
• Analytics/ Visualizations: Qualtics, Microsoft Power BI, Google Analytics, Google Analytics, Google Data studio

Aside from my work, I am also an aspiring photographer and videographer, an advocacy worker where I am able to be highly empathic to support vulnerable people to have their voice heard when decisions are being made about their lives; I enjoy generating new ideas for them and devising feasible solutions to broadly relevant problems.
I am an intuitive thinker who can adapt to a varying workload, utilise resources effectively, and switch easily between strategy-level thinking and daily routine tasks.

FENG TONG / Parttime - Digital marketing and student engagement officer

Digital marketing and student engagement officer

ANU Union

Progress

Skills