A sales leader, responsible for representing American Express Luxury Magazines and websites (Centurion and Departures). Managed and trained over 14 senior sales staff who worked with International brands to reach the most affluent American Express consumers across digital, social and print media. Partnered with the Product Team to develop digital and customer engagement strategies.

Journal International Experience (American Express Publishers)

International Sales Director - Digital

•	Strategic & Business Planning

•	Leadership Across all Business Functions

•	Revenue Forecasting 

•	Defining & Implementing Sales Strategy

•	Media & Digital Advertising

Leadership

Digital Media Sales

Fulltime - International Sales Director - Digital

Responsible for management of existing clients and new business within strategic accounts including Citibank, ANZ, NAB, Telstra, Belong, Viking Luxury Cruises and REA Group. Acted as a mentor and leader to the Senior Account Managers and Business Development Managers in the immediate team. Worked with clients to implement data driven digital marketing strategies, analytics and customer insights.

EXPERIAN Pty Ltd  

Strategic Account Director

An innovative leader with more than 10 years’ experience across Sales, Business Strategy & Digital. Acting across a variety of industries from Advertising and Media, to Data and Technology. Driving insights-led strategies for American Express Publishing House, Experian and Wall Street Journal/Fairfax & Dentsu Group. Specialising in digital, print and content solutions, data & analytics and creating high performance environments & effective sales teams. The role I play is to confidently navigate business change and provide guidance to achieve commercial goals. Excelled in launching digital products and penetrating new and international markets and focusing on identifying business opportunities beyond the existing scope of the on-going business model. Self-motivated, results oriented self-starter who is able to grasp opportunities and quickly develop solutions that protect and build reputation. I am currently completing an MBA on a part-time basis at Griffiths University to complement my professional  experience and support my aspirations to advance my career towards driving change in businesses that pioneer sustainability and focus on digital strategies and transformation. 

Gold Coast

Masters of Business Administration

Griffith University

A business leader with full responsibility of the P&L and managing revenue and forecasting. Worked closely with the Leadership Team to define go-to-market strategy within the Melbourne business. Was responsible for managing relationships with key partners including Salesforce and major client relationships within Melbourne Practice


Amicus Digital (Dentsu Media Agency)

Practice Director 

Irena Raltcheva / Fulltime - International Sales Director - Digital

International Sales Director - Digital

Journal International Experience (American Express Publishers)

Progress

Skills