Irena Raltcheva Profile

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Irena Raltcheva

Irena Raltcheva

Melbourne VIC, AU




About Irena

An innovative leader with more than 10 years’ experience across Sales, Business Strategy & Digital. Acting across a variety of industries from Advertising and Media, to Data and Technology. Driving insights-led strategies for American Express Publishing House, Experian and Wall Street Journal/Fairfax & Dentsu Group. Specialising in digital, print and content solutions, data & analytics and creating high performance environments & effective sales teams. The role I play is to confidently navigate business change and provide guidance to achieve commercial goals. Excelled in launching digital products and penetrating new and international markets and focusing on identifying business opportunities beyond the existing scope of the on-going business model. Self-motivated, results oriented self-starter who is able to grasp opportunities and quickly develop solutions that protect and build reputation. I am currently completing an MBA on a part-time basis at Griffiths University to complement my professional experience and support my aspirations to advance my career towards driving change in businesses that pioneer sustainability and focus on digital strategies and transformation.


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