I'm the co-founder of Kelford Inc., a models-based marketing firm that teaches and consults on the art and science of demonstrating value at a distance.
Over my career, I've developed first-of-their-kind marketing strategies for the world's top tourism operators, created and implemented crisis communication and reputation management processes for multi-billion dollar organizations, and launched innovative communications programs for Canada's most recognized brands.
I'm a systems-thinking, history-obsessed mental modeller who lives to find creative paths forward for my clients (and, honestly, anyone who'll listen) to get them where they truly want to go, faster and further than they ever thought possible.