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The Fundamentals of Digital Marketing

Digital Marketing

Certificate - The Fundamentals of Digital Marketing

Bundoora

Graduate Diploma in Education (Early Learning)

RMIT University

• Manage social media accounts and create content for daily postings
• Utilize Facebook Ads Manager to create effective and personalized digital marketing campaigns 
• Successfully ran a campaign that increased Instagram following and email database by 120%

Megaphone Marketing

Marketing Communications Intern

An aspiring marketer with a passion for all things digital seeking opportunities in marketing and/or PR and advertising. I enjoy making compelling and engaging content whether through visual design or storytelling through words in order to make a meaningful impact in a client's brand and ultimately the communities the brand resides in.

The moment I discovered my passion for marketing and advertising was when I watched this ad for adidas Originals called “Original is never finished” and I remember being completely enthralled by that ad how it perfectly spoke to my demographic from the visuals, the star-studded cast, the styling in the ad and the key messaging behind it whereby creativity is just constant evolution anything can become original again if you push it far enough. From there I knew that I wanted to excel in this industry driven by creativity and innovation and I believe that I have been accumulating the necessary skillsets and work experience to excel in my passion. 

My understanding and passion for marketing has only grown through my professional and academic experiences. Most recently, I enjoyed a four-month marketing communications intern role at Megaphone Marketing, further developing my analytical and social media content creation skills. My involvement with SEO Melbourne has driven me to seek out a career in start-ups, in order to push the boundaries of my creative thinking skills and deliver strategic outcomes for businesses. I am passionate about meaningful work that can have a positive social impact on our communities, and would love the opportunity to collaborate with driven, like-minded individuals in the industry.

When I'm not crazy about social media, I enjoy training for and running marathons in order to keep up an active lifestyle. You can also find me sitting in the coziest corner at a cafe reading a book and sipping on a latte (oh how we love Melbourne!)

• Design effective communication strategies and processes to make the most of a non-profit’s limited resources
• Develop overall brand strategy by performing internal audits, conducting market analysis and defining brand position; successfully coordinated re-branding to Society Melbourne
• Implemented a social media crowdfunding campaign that achieved our funding goal of $30,000 

Society Melbourne

Media and Marketing Officer

• Execute all externally focused communication strategies for annual workshops and conferences including public relations, advertising and campaign promotional materials
• Social media content creation and engagement
• Website management and content creation (blogs, news, updates)

Eating Disorders Victoria

Marketing & Communications Officer

• Consulting for start-ups and SMEs; synthesized market data (incl. competitor analysis, market mapping, pricing, distribution) to identify key marketplace issues
• Presenting actionable insights/strategic recommendation, allowing clients to maximize sales opportunities and improve market performance
• Project managed a team of 3 for a 3-month project for a wealth and investment advisory group

Momentium Consultancy

Project Consultant

• Assisting with creation of key PR documents for clients e.g. proposals, content calendars and social media reports
• Media angles brainstorming, media list database collection and media release drafting
• Event planning for Labour Day Weekend Party and Restaurant Launch Party, executing until completion
• Social media content creation involving sourcing materials and client photography

Papermill Media

Public Relations Intern

Parkville

Bachelor of Commerce (Finance & Marketing)

University of Melbourne

• Managing a team of five (holding weekly meetings, delegating tasks and motivating members)
• Collaborating and executing social media marketing campaigns across various platforms (FB, Insta, LinkedIn) and utilized Mailchimp for weekly newsletters; led to an increase in social media reach by 45% and engagement by 56%
• Successfully increased membership base from 200 to 550 members in 6 months

CAINZ

Director of Operations

• Conducting a research project on pension funds and investment taxes; analyzing economic, demographic, financial, and regulatory trends that could impact capital market performance or investment
• Assisting with the creation of a joint-interim research project for internal and external audiences
• Assisting with a launch gambit which took place at a high-level industry-wide conference (WCMS 2018)

Institute for Capital Market Research Malaysia (ICMR)

Research Intern

• Consistently achieved and exceeded my daily KPI of $3,000 by 20-50%, making top 5 in store whilst also supporting the goals of the team
• Providing accurate sales and exchanges during high traffic
• Engaging with customers in a sincere and friendly manner to gain customer trust and satisfaction
• Assisting with store replenishment, cash handling and inventory management

Swarovski

Seasonal Sales Associate

• Brand ambassador for multiple store café brand, promoting healthy eating and living
• Implementing an intensive staff training program; reduced food wastage by 60%
• Creating a system to accurately record missing or expired products; led to improved inventory variance
• Consistently achieved and exceeded team KPI during promotion periods by 20%

Nosh

Shift Supervisor

• Write, research and edit articles and blog content
• Implement SEO strategies and initiatives
• Analyze organic search traffic and unique visitor data results from Google Analytics to prepare monthly reports and recommendations for clients
• Successfully manage 5 clients accounts, with positive feedback and testimonials

Samantha Keah / Certificate - The Fundamentals of Digital Marketing

The Fundamentals of Digital Marketing

Google

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