Google

Fundamentals of Digital Marketing

Digital Marketing

Social Media Marketing 

Website Analytics 

Human-centred Design 

SEO/SEM

Content Writing

Email Marketing

Paid Media

Sales Funnel Optimization

Visual Storytelling

Copywriting

Omni-channel Campaign Planning

Mobile Marketing 

User Experience 

Customer Experience

Certificate - Fundamentals of Digital Marketing

Green Impact is a behavioural change and engagement program to encourage people to take simple actions on socio-economic and environmental issues at work and beyond. As a Research Assistant at Deakin Division of Campus Service, I conducted qualitative market research and ideate solutions to raise awareness of the environmental impacts of cigarette butts, and encourage actions to be taken

Deakin University - Division of Campus Service 

Research Assistant - Green Impact Program 

Careerists is a fast-growing startup in Career Coaching area. As an intern, I have contributed to enhancing the company's brand awareness by planning and creating engaging content on social media sites. I also conducted market research, data analysis and customer journey mapping to gain better insights of the target audiences, contributing to improving user experiences on digital platforms.  

Careerists

Marketing and Business Development 

I am a motivated final year student doing Bachelor of Information Systems and Business Analytics at Deakin University. Volunteer and work placement experiences in marketing, consulting, project management and market research demonstrating strong application of design thinking concepts and agile methodology into solving ill-defined business problems. 

I am interested in Data Analytics and Digital Marketing, with skills in using Excel, R, Tableau and Power BI to manipulate, discover and tell insightful stories behind data and statistics. My passion is also directed toward community-driven projects advocating Social Justice, Human Rights and Environmental Sustainability. 

As a people-oriented person, I take a great deal of pride and joy in guiding others to work together to improve themselves and their community. I'm here to help others solve problems, big or small, in a way that helps people, systems and communities connect and be leaders of their own change. 

Impetus is a pro-bono organisation whose mission is to drive social impact via solving problems for socially conscious organisations. As an ICT Director Assistant, I maintain the CRM system and have redesigned the organisation's website resulting in improved traffic and engagement rate. I also assist executives in implementing collaboration tools, contributing to better internal communication flow

Impetus Consulting Group 

ICT Director Assistant 

The project involves working with Lyndoch Living - a progressive aged care in Warrnambool to analyse their website and use of social media, research other similar organisations, and conduct web analytics to understand the usage of the website and inform future developments. As a Mentor, I assist project teams in the planning, execution and management of their project. 

Deakin FreelancingHUB

Project Mentor

As the Social Media Account Manager, I'm responsible for creating content on social media sites to engage the cafe's audiences. I also manage customer feedback and work closely with Food Bloggers to produce PR/Advertising campaigns promoting the cafe to the wider audiences. As the FOH Lead, I ensure the team members work effectively in an coordinated manner providing excellent customer service. 

Santucci's Specialty Cafe 

Social Media Account Manager/ Front-Of-House Lead/Barrista

Project Consultant

Melbourne Burwood

Bachelor of Commerce/Bachelor of Information Systems

Deakin University

Analysed data from both internal and public sources to provide Community Hubs Australia (CHA) with actionable insights on their operation, and used geospatial data analytics to develop predictive models proposing for the best location for CHA to place their new hubs

Datathon For Social Good 

Our Community Australia

AMA Professional Certified Marketer in Marketing

LinkedIn learning

Through collaborative creation with customers and partners, Hitachi aims to address shared challenges, exchange ideas, and create new value for society using data to improve quality of life of citizens. Hackathon participants were asked to identify unmet needs of the citizens in the area of mobility and demonstrate how data driven social innovation can address these issues.

Hitachi Collaborative Creation Hackathon for Digital Mobility 2020

Fusion Labs

As a Project Consultant Intern, I led a team of 9 culturally inclusive and cross-disciplinary members conducting market research, website analytics and user experience testing to help our client - The Lighthouse Foundation improve its online campaigns and donation process. My proposed was accepted, resulting in an improved engagement rate from the donor to the organisation. 

Project Consultant 

Emma Linh Hoang / Certificate - Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

Google

Progress

Skills