Parkville

Masters of Marketing Communications

University of Melbourne

Writing for Digital Media

Integrated Marketing Communications Planning

Strategy planning 

Marketing Metrics

Consulting

PR strategy

Value Creation

Marketing Management

Service Marketing

Marketing Research

Master Degree - Masters of Marketing Communications

SMAC-Unimelb

Relationship Coordinator

Coordinated with the clients to understand marketing needs and budgets to provide curated service.
• Managed digital marketing and social media campaigns including paid advertisement on Facebook and Instagram.
• Executed the email marketing campaigns and maintain the marketing calendar.
• Assisted in the content creation for the website including blogs.

Think Brand Bucket

Assistant Manager-Digital Communication

I am a marketing professional with experience in both digital and traditional platforms. With the ever-evolving modes of marketing I love to learn, apply and innovate to make work fun and challenging. Presently pursuing master’s in Marketing Communication at the University of Melbourne.

I believe the future of building brands and successful marketing strategies lies in the right utilisation of everything digital~ Social Media Marketing and  Content Marketing to name a few.  I have worked towards making marketing collateral easy, engaging and optimised to be delivered to the right audience.  

Across my career, I have developed marketing and brand strategies for product categories such as FMCG and Fashion connecting with consumers through interactive content on platforms such as Facebook and Instagram. Email direct marketing (EDMs), customised web posts and YouTube Ads are few other skills that I have utilised to achieve conversions and higher ROI. 

As I have worked my way through operations to marketing, I am efficient in understanding both the business goals, consumer demands & market trends. I am a believer in continuous learning, thinking out of the box, and being agile to adapt to new methods of to achieve business goals.

My skills include: Market Research, Social Media Marketing, Email Marketing, Strategy development, Brand Development, Vendor Management, Negotiation, Category Management, Competitive analysis, Content curation, Inbound Marketing, etc. 
Tools Used: MailChimp, Bronto, Canva, WordPress, Instagram for Business, Facebook Ads Manager, Oracle ERP tools, Magento, Hubspot, Hootsuite

I am a good team player with excellent leadership and people management skills. Enthusiastic, cheerful and a good listener. 

I am a writer of stories and travel journals currently converting them into blogs. Thank you for dropping by my profile!

•Developed marketing strategies for Himalaya’s Wellness range of products – traditional and digital
• Built promotional campaigns adhering to market demand, competitor analysis and allocated budgets
• Handled the social media marketing for the Wellness category
• Maintained internal and external stakeholders’ relationships for the
smooth transition of marketing campaigns and events

The Himalaya Drug Company

Brand Manager

•Launched the category operations for the Personal care category specialising in marketing and branding.
• Planned the promotional activities for the key accounts on the website, social media and on-ground marketing events.
• Coordinated with various teams like sales and design for implementation of the marketing strategies.
• Key vendor accounts managed - Unilever, Colgate Palmolive and BodyShop

Zigy.com

Category Manager

•Primary role was to increase category revenue through digital marketing
•Was responsible for coordinating the marketing activities for the FMCG and fashion category.
• Organised the implementation of the client’s marketing plans about discounts, new launches, seasonal offers.
•Coordinated with external agencies to create YouTube and Above the Line activities.
 

Flipkart.com/Walmart

Assistant Manager- Business Development

• Handled the buying operations of the Tesco Wine category for stores across UK and Scotland
• Assisted in planning the periodic promotions for Wine category based on buying trends and stock availability.
• Assisted the category buyers in product development and launch new wines from various suppliers.

Tesco PLC

Buying Administrator

•Coordinated with Womenswear category team to calendarise marketing events and campaigns.
• Analysed data and made reports on customer buying habits, competitor studies to help marketing team formulate promotions and events.
• Investigated the effectiveness of monthly promotions and calculated the profit margins to bring in further improvement.

Reejuta Dey / Master Degree - Masters of Marketing Communications

Masters of Marketing Communications

University of Melbourne

Progress

Skills