Led product strategy for an audio technology based Sydney start-up company. Shaped the overall business plan through developing qualitative and quantitative research that uncovered critical consumer insights. Developed and executed business pitches to ensure funding and strategic business support. 

PreterAudio

Marketing director

Business Management

Audio Technology

Lean Startup

Startup Marketing

business pitching

fund raising

business strategy

Multiple Stakeholder Management

Fulltime - Marketing director

Assisted the Saatchi Shanghai team in the strategic direction, positioning and copy write process to release the new Porsche Taycan. Curated pitches for Preter Audio to attract new investors.  Providing ongoing strategic support to a number of exciting international and local pitches. 

Self Employed

Freelance strategic planner

Providing production and research support to multimedia (ATL/TTL/BTL) marketing campaigns such as Budweiser, BMW, Coca Cola and Olay. Created project cohesion via liaising multiple production team/agency/client communication. Delivered to tight timelines and budgets whilst aligning creative content to marketing goals through great planning, an in-depth knowledge of products and an innate ability t

The Loft Films Shanghai

Production and Research Assistant

Leading the Australian business expansion of the marketing and housing agency service platform, Unihood. In charge of the business future development strategy, solution design and implementation into the Australian market. 

Unihood

Business Consultant

St Lucia

Master of business marketing

The University of Queensland (UQ)

Directly assisted the managing partner and head of strategy in new business, branding, and creative research. Worked in close collaboration with the senior business director and head social strategist to turn around multiple marketing analysis in short periods of time, lead several strategy research meetings and contributed to kick-start many creative briefs for clients such as Devondale, Cadbury,

Saatchi & Saatchi Melbourne

Strategic Planning Intern

Supported the CSO and planning director to develop global advertising campaigns and winning global advertising pitches. Developed marketing plans, deep competitive analysis, brand audits and creative assets across all media channels: ATL/BTL/TTL. Major clients include Porsche, Volkswagen, HSBC, Olay, General Mills (Yoplait), and Mazda. Worked independently and autonomously in large team settings t

Joshua Poon / Fulltime - Marketing director

Marketing director

PreterAudio

Progress

Skills