OceanSpray

Category Business Development Manager

Category Analysis

Petrol & Convenience

New Product Marketing

Business Development

Foodservice Distribution

Fulltime - Category Business Development Manager

Lakanto Australia

Sales and Marketing Manager

HJ Heinz UK&I

Senior Brand Manager & Snr National Account Manager

Hi, I'm David, an experienced marketing and sales strategist, leader and mentor.

With over 25 years of marketing experience in top tier FMCG corporates, I have personally launched over 100 branded products and had the opportunity to be a part of major business transformations.

​I love new experiences which has led to a broad career across categories and channels including retail, foodservice, P&C, pharmaceuticals, kids gaming and into the world of e-commerce and digital marketing.

My philosophy is that big brands are channel agnostic and a brand should develop a relationship with the end consumer. 
Todays consumer and B2B shoppers are more channel agnostic than ever before in their behaviour to discover, trial and purchase brands.

It brings me joy to add the strategic and executional insight to help brands connect with their audience and improve real ROI.

Digital marketing empowers brands to engage with end users like never before while they discover, consume and revisit our brands. 
An omnichannel approach enables brands to:
- Leverage data to re-engage contacts across channels
- Improve audience profiling and media efficiency
- Provides a seamless personalised brand experiences across email, social & search rather than clunky touchpoints.  

The last 2 decades of training and experience has honed my talent to identify buying journeys, segments, touchpoints and providing strategic, analytical, and digital marketing expertise to maximise commercial performance. 

OmniChannel Consulting 

Marketing director

Paddl

Ignite Hospitality Launch: The Future of Hospitality

Alphapharm

Product Manager

Multiple roles covering Export Brand Marketing, National Promotions Manager and Consumer Promotions Specialist across food, personal and homecare brands in Australia

David Wingate / Fulltime - Category Business Development Manager

Category Business Development Manager

OceanSpray

Progress

Skills