Clayton/Caufield

Bachelor of Arts

Monash University

Sociology

Anthropology

Visual Culture

Bachelor Degree - Bachelor of Arts

City

Master of Communication

Royal Melbourne Institute of Technology

Methodist Ladies' College

English, Art history, Photography, Art, Biology, Maths

A neat package of both creative and strategic thinking, with more than 15 years experience in the commercial, not-for-profit, foreign aid and tertiary education sectors. I'm passionate about communicating with people in a way that's meaningful, data-driven, timely and simple.

As Content Manager at Sendle I work with stakeholders across the business (marketing, sales, partnerships, support) to create content solutions that showcase Sendle’s offering as a sustainable small business shipper. Core to my role is creatively responding to OKRs to create content for the whole funnel, ensuring that we’re hitting the right notes re product, our brand pillars and ultimately increasing leads and parcel volumes.

Sendle

Content Manager

One of the biggest barriers to innovation is a fixed mindset. This mindset can exist in the innovator or in the system where the innovation needs to play out. In this session we go beyond an established technique like Brainstorming to consider four other approaches to unlock the field of play, and the players so that players contribute, ideas flow and results in creative collaboration.

Paddl

Improving Ideation and Iteration

UX content craft and operations leadership

Australia Post

Content Design Lead

Innovation forum to solve a customer or business issue. Our team wanted to introduce compostable packaging to Australia Post, as well as carbon offset at checkout, as a way for customers to gain greater control of the environmental footprint of their shipping, and to position Post as a leader in sustainable business practices.

Innovation Forum / Hack Days

I led a team of six communication, media and creative professionals in Victoria University’s Student Services, as part of the Student Communications and Engagement portfolio.

My role involved ideation, planning, strategy creation, delegation and overseeing the execution to ensure that our prospective and current students are always informed about rights, obligations and available opportunities at VU. This means designing and implementing multi-channel (web, print, various internal digital channels, social media etc) strategic plans for business as usual (BAU), campaign and project work, and key specific student journey periods – for example converting student inquiries (leads) into current students up to and beyond academic census.

Victoria University 

Student Communications Coordinator

As the lead creative in-house I planned, developed, curated and managed content (written, visual, rich media) for our university partners and for internal Keypath corporate work. This involved ideation, managing suppliers, holding workshops, conducting in-depth course development research for current and future partners and writing (but mostly high-level editing) of content delivered by suppliers.

I also researched our target markets for each new partner and course, created detailed personas informed by data, developed messaging matrices, planned and executed content (SEO website content, brochures, Google Adwords, Google Display Network/Facebook ads, Blog content and Facebook posts).

Alissa Holder / Bachelor Degree - Bachelor of Arts

Bachelor of Arts

Monash University

Progress

Skills