National non-profit government-funded agency helping businesses to create and achieve ROI from their partnerships with culture. I managed all relationships with FTSE 100 members, some of the major supporters of UK culture setting up a number of major art sponsorship deals worth several million pounds to leading national galleries.

Arts & Business

National Account Director

Management

Arts

Sponsorship

Marketing

Business Development

Strategy

Fulltime - National Account Director

Founding Director, CultureLabel.com - ecommerce platform retailing merchandise and limited edition art from leading culture brands including Tate, Guggenheim, V&A, Royal Academy and British Museum. Launched the world’s first online interest free Art Store. CultureLabel successfully sold in 2014 and has appeared in The Times, CBS, ITV, Wired, BBC, Wall Street Journal, New York Times, Financial Time

CultureLabel.com

Co-Founder

Ironbridge

Masters of Heritage Management

University of Birmingham

A successful entrepreneur, I am the Co-Founder of CultureLabel.com, a Venture Capital funded eCommerce site retailing art and design products from leading international culture brands including Tate, V&A and British Museum. One of the first websites to sell art online, having grown the idea from scratch CultureLabel was successfully sold in 2014 to Bridgeman Images. 

Peter is passionate about the crossover where culture meets consumer culture and is co-author of the book Intelligent Naivety, a tool to help creative entrepreneurs turn their ideas into reality. His second book REMIX was published by The Guardian and later evolved into REMIX Summits, a series of global innovation conferences that explore the intersection of culture, technology and entrepreneurship held in New York, London, Sydney, Perth and Dubai. Partners include Microsoft, VICE, Google, Time Out and Bloomberg.

REMIX have also recently collaborated with Creative Victoria on the production of the Creative State event, a new creative industries summit for Victoria. Peter is also a member of the Creative Industries Advisory Group helping to drive the development of Victoria’s Creative Industries strategy and has also served on similar groups for the BBC and UK government (UK Trade & Investment) and is regularly consulted for his views on creative industries innovation by organisations across the globe. In his role as a consultant at REMIX Agency he developed the strategy and business plan for ACMI X (a co-working space for moving image industries at the Australian Centre for the Moving Image) and StateSpace (a new hub for early-stage entrepreneurs at State Library Victoria) which has received widespread media coverage. Other clients include the Tate, Eventbrite, the Houses of Parliament, LVMH, School of Life, BFI, Skype and The Independent. Other significant projects include developing a vision for the $400 million Library of Birmingham project which opened recently and became one of the top 5 visited cultural institutions in the UK in its opening year with 4 million-plus visitors. REMIX were also selected to develop the first-ever commercial strategy for the Houses of Parliament in the UK.

He is also a board member of a Geelong Arts Centre and Museums Victoria (Australia’s largest public museum organisation including the Melbourne Museum, Scienceworks and the Immigration Museum).

In a previous role, Peter was a Director at Arts & Business, a national agency in the UK brokering sponsorships for arts organisations and FTSE 100 companies and growing private sector support for the cultural sector. He has also worked at Google, helping to create their new Cultural Institute in Paris and working on the Google Art Project. 

Peter also made the Top 50 of the Courvoisier Future 500 Leaders and is a Clore Fellow (a program that identifies and support future cultural leaders in the UK).


REMIX is one of the leading global ideas conferences attended by hundreds of global creative leaders each year - REMIX takes place in cities including Sydney, New York, London, Singapore and Dubai. REMIX Summits have featured hundreds of innovators including NASA, Red Bull, MoMA, Mashable, YouTube, Cirque du Soleil, Buzzfeed, Spotify, Metropolitan Museum, Virgin, V&A, Tate & more

REMIX Summits

Through the REMIX agency he also works with cultural organisations and businesses on strategic visioning and planning. He most recently worked with the Australian Centre for the Moving Image to develop ACMI X, first co-working space designed to help creative entrepreneurs shaping the future of the moving image. He is currently working with the State Library of Victoria.

REMIX Agency

Board Member of Museums Victoria (Australia’s largest public museum organisation including the Melbourne Museum, Scienceworks and the Immigration Museum).

Peter Tullin / Fulltime - National Account Director

National Account Director

Arts & Business

Progress

Skills