Mexico City

Bachelor of Marketing

Monterrey Institute of Technology and Higher Education

Marketing Analytics

Finance

Marketing Concepts

Marketing Consulting

SALES

Bachelor Degree - Bachelor of Marketing

In charge of supporting Excedrin and Voltaren, coordinating creative agencies and marketing budget. Preparation of materials for submission to the Bureau of Health. Participated in Voltaren Dolo launch in Mexico.

Novartis

 Marketing Intern

North Ryde

Master of Sustainable Development

Macquarie University

I managed 5 brands that represented 10% of total company portfolio. I was also in charge of the innovation pipeline and meetings. And finally, I developed a local procedure for product packaging. 

GlaxoSmithKline (GSK)

Jr. Marketing Coordinator

I implemented a new CRM system (Veeva) which tracked medical interactions and medical samples. I provided administrative support and training to 18 sales representatives and established and measures KPIs for incentive payment.

Sales Force Analyst

In charge of supporting activities for the brand Hinds (body cream), control of the advertising and promotion budget and coordination of external agencies for marketing activities.

Marketing Trainee

In charge of account follow up (small and medium local companies and baby formulas), design of printed materials and development of social media strategies as well as community management for 2 accounts.   Support with promotional material development and design.

Orel Comercial

Marketing Coordinator

Development of a new company division for the commercialisation of cell phone accessories. Collaboration with international suppliers. I developed the first product catalogue that was launched in Mexico and participated in presentations with clients. I also supervised the opening of own stores. 

On Screen Films 

Responsible for the promotion of diabetes products Trayenta, Competact, Zactos and Cymbalta in center and southern neighbourhoods in Mexico City and follow up with pharmacies’ inventories to ensure product availability.

Erika Masubuchi / Bachelor Degree - Bachelor of Marketing

Bachelor of Marketing

Monterrey Institute of Technology and Higher Education

Progress

Skills