Alina Yakovlieva Profile

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Alina Yakovlieva

Alina Yakovlieva

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About Alina

Hi, my name is Alina and I love marketing and yoga!
WHO AM I? I am currently obtaining a Master of Marketing degree at the RMIT University and have previously done a Bachelor and Master degree in Management. I speak 5 languages fluently and refer to the "citizen of the world" due to my background and experience of living among various cultures.
WHY MARKETING? I enjoy learning and understanding the customer behaviour, which makes it real to create and implement solutions able to improve people's lives and habits. Marketing allows seeing, measuring and analysing results of previously performed work to draw conclusions and make changes in the future actions which help driving business growth.
WHAT ROLE AM I LOOKING FOR? My goal is to be an expert in marketing. As I have a good understanding of the FMCG sector and Brand Management, I am currently looking to develop my knowledge of digital marketing. I am interested to work in advertising, consulting, digital agencies and start-ups where I would be able to apply my previous work-experience and education and acquire a better understanding of the digital side of marketing, at the same time bringing value to the business.
WHY AM GOOD AT IT? I have more than 5 years of experience in advertising, research and consulting agencies as well as global FMCG companies. At my previous roles, I proved myself to be remarkable at:
  • project- and team-management.
  • long-term strategy and short-term tactics development.
  • stakeholder management.
  • understanding of numbers and PnLs.

PROJECTS I AM PROUD OF:
  • launching the Oreo brand in Azerbaijan and Georgia, reaching
134% and 360% sales volumes versus plan (Brand Manager at Mondelez International, Ukraine).
  • developing the launch of a new Danissimo yogurt product line with three new tastes, with a disruptive market know-how formula (Junior Brand Manager at Danone Dairy, Ukraine).
  • developing the launch of a new brand for the company within the flavoured milk category within a 4-months period (Junior Brand Manager at Danone Dairy, Ukraine).

MY TOP SKILLS ARE:
  • analytical skills.
  • strategic thinking.
  • communication skills.
  • leadership skills.
  • presentation skills.
  • ability to multitask.

YOU WILL LIKE MY PERSONALITY BECAUSE I AM:
  • highly responsible, hard-working and organised.
  • self-driven, set to achieve the best possible results.
  • cheerful, open-minded and positive.
  • active and initiative.

My LinkedIn Profile: https://www.linkedin.com/in/alinayakovlieva/