Maria Landa
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About Maria
Hi! I have a Bachelor in Marketing and a Diploma of Luxury Brands Management as well. Currently, I'm studying my Master of Communications and Media Studies at Monash University.
I'm originally from Mexico, so I can fluently speak two languages: Spanish and English. I consider myself a traveler, pet lover, book addict and amateur swimmer.
I’m a strong believer in the idea of ‘be a dreamer who do’. It helped me to become an English teacher in Brazil, a local VP for an international NGO, and now a Master student in Australia. But that’s a story for later.
EXPERIENCE: DIGITAL MARKETING COORDINATOR Balsas Group (Money Services Enterprise) Oct 2015-Jun 2016 I was in charge of the digital marketing area, a new department in the company. My tasks were developing a digital strategy for them (website and social media), finding the IT agencies to work with, copywriting the information for the website and recruiting the team for the area. • Incursion of the company in digital channels (official website, LinkedIn and Facebook). • New customers and business negotiations. • Consolidation of the Digital Marketing department.
COMMUNITY MANAGER The Sixth House Digital (Digital Marketing Agency) Aug 2014 – Jul 2015 Our team worked for a luxury hotel franchise in Mexico and it’s restaurants. I helped with the community management and development of the digital strategy for five of them in their Facebook and Twitter accounts; that included the copywriting, content creation and customer service. • 400% new followers for each account in Facebook and Twitter. • 100% monthly growth impressions and interactions in Facebook and Twitter.
PLANNER & COPYWRITER (TRAINEE) Young & Rubicam Mexico (International Advertising Agency) Jun – July 2014 I worked here as an internship for credit with my university. As part of the Strategic Planning team I had to do qualitative market research an trend analysis for different clients to find consumers’ insights and develop a new advertising strategy. And when I worked in the Creative department, I had to write content, slogans and storylines for commercials. • One of our biggest clients changed their communication strategy after the research conducted by us. • One of my scripts was a finalist for a new national campaign.
I'm originally from Mexico, so I can fluently speak two languages: Spanish and English. I consider myself a traveler, pet lover, book addict and amateur swimmer.
I’m a strong believer in the idea of ‘be a dreamer who do’. It helped me to become an English teacher in Brazil, a local VP for an international NGO, and now a Master student in Australia. But that’s a story for later.
EXPERIENCE: DIGITAL MARKETING COORDINATOR Balsas Group (Money Services Enterprise) Oct 2015-Jun 2016 I was in charge of the digital marketing area, a new department in the company. My tasks were developing a digital strategy for them (website and social media), finding the IT agencies to work with, copywriting the information for the website and recruiting the team for the area. • Incursion of the company in digital channels (official website, LinkedIn and Facebook). • New customers and business negotiations. • Consolidation of the Digital Marketing department.
COMMUNITY MANAGER The Sixth House Digital (Digital Marketing Agency) Aug 2014 – Jul 2015 Our team worked for a luxury hotel franchise in Mexico and it’s restaurants. I helped with the community management and development of the digital strategy for five of them in their Facebook and Twitter accounts; that included the copywriting, content creation and customer service. • 400% new followers for each account in Facebook and Twitter. • 100% monthly growth impressions and interactions in Facebook and Twitter.
PLANNER & COPYWRITER (TRAINEE) Young & Rubicam Mexico (International Advertising Agency) Jun – July 2014 I worked here as an internship for credit with my university. As part of the Strategic Planning team I had to do qualitative market research an trend analysis for different clients to find consumers’ insights and develop a new advertising strategy. And when I worked in the Creative department, I had to write content, slogans and storylines for commercials. • One of our biggest clients changed their communication strategy after the research conducted by us. • One of my scripts was a finalist for a new national campaign.