I have had the opportunity of living in 6 different countries throughout my childhood and student life, including Singapore and Australia where I respectively obtained a B.B.A and Masters of Management (Marketing). I aspire to work for an innovative and dynamic firm or startup, and apply the skills I have earned throughout my startup experiences in marketing strategy and educational background in business administration.
I have recently worked at Onolytics, an American based software start-up, as head of Marketing and Customer Engagement. Its co-founder and current CEO tasked me to revamp the company’s image and to provide clear strategic initiatives. To develop my creative skills, I took it upon myself to improve my knowledge of website design which culminated into the implementation of a simpler and more targeted website.
In the summer of 2015, I assumed the role of Business Development Associate at Blue Oak Healthcare, an upcoming health start-up in Singapore that focuses on personalised preventive care and lifestyle modification. I spearheaded the generation of new business leads through market research, client engagement and implementation of new sales processes. Concurrently, I was involved in strategic analysis and developed a marketing strategy proposal that would help Blue Oak grow and venture into new segments.