Blair’s combined experience as an entrepreneur and health advocate gives him a unique insight into the complementary medicine industry, which led to him founding Biome Australia and its brands Activated Nutrients, Activated Probiotics and Activated X Performance. In the roles of Managing Director and COO Blair’s entrepreneurial management style has led to the company securing IP, facilitating multiple clinical trials, raising capital, gaining national pharmacy distribution, continuous national press and media, winning a number of industry awards and achieving B Corp certification. As an experienced brand strategist, he is instinctive about identifying problems and understanding what patients and customers value most. This gave Blair the unique skill set he currently uses to support the commercialisation of the Activated Nutrients and Activated Probiotics Brands, whilst working towards better health outcomes for patients.