Hola, you Paddl go-getters! I'm Jake, a Melbourne-based caffeinated copywriter, author and word nerd. I get a kick out of writing cute, quirky copy, I love pistachio ice cream (does anyone else, any more?), and I'm a father to eight house plants. By day I'm a SEO, digital and product copywriter for T2 Tea (a tea company based in Melbourne, Australia), and by night I'm just-your-average author, freelancer, volunteer copywriter, candle lover and cheese eater. I'm a wizard at bringing brands to life, making products sparkle and turning conversation into conversion so quickly you'll think I majored at Hogwarts. I also excel at writing bass-ass bios, can't you tell? ~ One is, regrettably, artificial.