I have been working as a strategic planner in advertising for about 5 years, working directly with various clients across categories: Fast Moving Consumers Good (FMCG), Electronics, Real Estate, Retails, and Food & Beverages (F&B). My main tasks and responsibilities including: market & category review, competitors analysis, consumers understanding, develop brand proposition, campaign direction, plan out integrated campaign framework using effective channels and touchpoints, develop content direction and framework. Wanting to deepen and expand my knowledge for higher position in, I am now attending my master degree in marketing communications at the University of Melbourne.